Overview
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Client
Ojoo
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Industry
Coffee Vending, Franchise, Automation
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Founded
2024
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Team
12+ in Germany and Poland
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Primary Use Case
Lead Conversion, Invoicing, Contract Management, Sales Enablement
Highlights
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Centralized lead-to-client conversion
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Automated franchisee onboarding
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Enhanced contract workflow with e-signatures
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Vision for complete sales communication inside CRM
Table of contents
About Ojoo
Ojoo is a start-up German self-service coffee station chain. It helps people start their own coffee business through a franchise model, which is simple, easier and tech-driven. Ojoo franchisees can manage their own business in only 30 minutes a day. Investors can also earn passive income without daily involvement.
With investment plans starting from €10,000, Ojoo is helping partners across Germany build profitable coffee businesses with up to 30% annual returns.
Ojoo focuses on:
- Franchise Business (self-service stations)
- Smart Operations (app-based control, real-time tracking)
- Premium Ingredients (Arabica coffee, natural milk and sugar)
- Turnkey Setup (logistics, maintenance support)
- Investor Model (hands-off earning opportunities)
The challenge
Manual onboarding and scattered communication slowed sales operations
Before OneSuite, Ojoo’s sales and franchise operations were managed using several disconnected tools—PBX systems, cloud storage, email clients, and spreadsheets. Onboarding new franchisees involved multiple manual steps and different software accounts for contracts, calls, tasks, and communication.
With clients like TED, Dell, UN Foundation, and Fidelity, Egomonk reaches over 24 million people annually across 30+ countries.
“We use it only for sales for now, so if we talk about other departments, it’s a different workflow. But for sales, it’s supposed to include all this stuff, otherwise it’s very hard to manage.”
Dennis Eideland, Founder at Ojoo
The growing need to automate document signing, invoice generation, and team onboarding pushed the Ojoo team to find a more integrated and scalable solution.
Despite exploring other CRM tools, the absence of legal e-signature integration, centralized lead management, and real-time communication features made them search for something that truly aligned with their vision.
The solution
OneSuite became Ojoo’s foundation for managing leads, contracts, and clients
Ojoo adopted OneSuite primarily to simplify franchisee lead conversion and legal documentation. With OneSuite’s lead pipeline and client workspace, the team can now handle everything from contract generation to onboarding within a single flow.
“We actually like how the word leads to clients—it’s like we have the leads pipeline, and then convert to client, and then the client has his own web and can see the task if it’s completed or not.”
Dennis Eideland, Founder at Ojoo
Using OneSuite’s Documents module, Ojoo plans to integrate AATL-compliant e-signatures and automate the legal and payment process for franchisees:
“So it’s very nice when it happens automatically… we send him a contract, he signs, pays, and he’s converted to a client.”
Dennis Eideland, Founder at Ojoo
This workflow helps them scale faster while ensuring legal compliance, operational transparency, and partner satisfaction.
Future Outlook: Evolving Communication for a Unified Sales Flow
Dennis Eideland, Ojoo’s founder, sees the value in having all sales communication centralized inside OneSuite. As Ojoo scales, he’s looking forward to features like shared and private inboxes, and IMAP/SMTP support. This would make managing sales conversations smoother and more collaborative, which OneSuite is actively developing.
For a team handling franchise onboarding and communication at scale, having real-time email access and notifications in the CRM will simplify workflows and reduce tool-switching more effectively. These updates are already part of OneSuite’s roadmap, making the system even more aligned with Ojoo’s growing operational needs.
The results
| Result | Impact |
|---|---|
| Centralized Lead Workflow | End-to-end sales process inside OneSuite |
| Automated Document Flow | Faster signe-to-pay contractclosure with digital signing |
| Simplified Team Onboarding | Less manual setup across multiple system for sales agents |
| CRM Expansion Potential | In-progress features like IMAP, shared inbox, and PBX integration |
“Your system actually looks nice, and I see that you fix bugs and it’s going… but to make all the work inside one system, we need all these communication channels.”
Dennis Eideland, Founder at Ojoo
Today at Ojoo
Ojoo continues to use OneSuite for managing its franchise pipeline, onboarding new partners, and streamlining sales documentation. As they scale across Europe with premium self-service coffee stations, OneSuite remains their core operational system—powering structured sales, efficient onboarding, and seamless client experiences.
Their feedback is indeed shaping OneSuite’s product roadmap, especially in communication integration, legal document management, and CRM automation. Making the journey toward smarter scaling a little more fun and a lot more efficient.
